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My students at University of Southern California are watching more television content now than ever before but relatively few of them own television sets. [..]

For the moment, there’s a strong imperative to «protect the mother ship,» as industry insiders put it, by treating the extensions into other media as non-essential and keeping primary focus on the television series. But, in Japan, we are seeing series which unfold simultaneously across comics, games, film, and television, without having a dominant medium. This may well be the future not only of television but entertainment more generally. As the content expands across media, when does it stop being television and become something else?

Ολόκληρο το άρθρο: http://www.huffingtonpost.com/henry-jenkins/in-a-social-networking-wo_b_292014.html